Jeff Jones

Backstory

The client was a real estate organization that specialized in selling properties in Hawaii. While their main office was in Honolulu, they also had satellite offices in San Diego, CA and Scottsdale, AZ. I was tasked with creating a series of direct mail pieces that could be sent to specific mailing lists in order to showcase new properties as well as ones that had recently sold.

I was given little direction on the project, beyond being given a two-page style guide that showed me the logo artwork and the fonts that were to be used. Knowing that this company was dealing with premium properties, it was imperative that I created a design that would present the properties and company as the pinnacle in sophistication and luxury. I chose to build the layout in InDesign with the main image of the property as the focal point of the front side with the necessary information directly below the call to action. On the reverse side, I used a row of 3 images to display highlights of the interior with a basic story on how the property sold in a short amount of time. In the lower left corner, I placed the logo with the local office’s contact information, next to the area for mailing information.