Jeff Jones

Backstory

This was a piece that was designed and produced in-house to be used by sales representatives in the field to hand out to prospective customers to showcase a new line of material handling “robots” that could be used for carrying and installing large metal or glass panels on construction sites.

The piece needed to be large enough to effectively show all the models in both the indoor and outdoor product lines, yet small enough to take up a minimal amount of space, based on the thinking that a smaller piece could better stand out among a stack of standard-sized pieces. Having access to all of the models, I was able to set up an internal photo shoot in order to build a base of images to use in both print and digital formats. As I was in charge of creating the product logo and overall branding, I was able to easily place the vector art files from Illustrator into the InDesign layout, along with placing the background image (created in Photoshop) and the individual product shots. To simplify production, I created a series of layers within the InDesign file that allowed me to change the name and contact information for each representative, and then save a press-ready PDF file that I could upload to our in-house printer, and then impose the artwork to get two cards on each sheet.