Jeff Jones

Backstory

For this piece, I partnered with a PR firm based in St. Louis to produce the piece. They provided the copy and images, and it was up to me to “adjust” the photos as needed and produce the layout. There was a bit of “back and forth” regarding the placement and eventual editing of the copy in order to fit the desired size of the final piece, but we were able to reach an agreement and produce a piece that everyone was happy with.

While I’m not always a fan of white type on black (especially for body copy), in this case I felt that it was necessary in order to let the colors of the artwork come through and not be diluted by other blocks of color. The piece was well-received by all the parties involved, and it was a winner of an American Graphic Design Award.