Jeff Jones

Backstory

Tech15 started out as a blog to inform teachers how they could utilize new technology including mobile-based applications to add a new dimension to their teaching and energize their classrooms. Over time the site has now migrated into a channel on YouTube. Since the client behind the blog was a professor in library studies at the University of North Carolina at Greensboro, I knew that the logo needed to have a reference not only to technology, but also to books themselves to represent the library. My initial sketches focused on a ”book” that had a traditional “page” on one side with the representation of a digital tablet on the other side. This design required a bold, sans-serif typeface to finish out the modern look and feel of the logo along with cyan to provide the eye-catching color to draw the viewer’s eye inward